Before PadMan released, the team used social media to their complete advantage by coming up with the extremely interactive #PadManChallenge. However, the social media revolution had in fact started with Anushka Sharma‘s Phillauri, when Anushka started circulating iconic images which were modified to include pictures of her character in the film. The promotion strategy became an instant hit and people responded to this strategy instantly! Here is taking a look at how other Bollywood films used social media to their advantage!
1. Jab We Met
When Imtiaz Ali decided to make an epic love story starring Shahid Kapoor and Kareena Kapoor Khan in the lead roles, he had more than a little trouble deciding how to give the film a title. The solution to the problem? Social media, of course! After a lot of back and forth, Imtiaz Ali zeroed in on three names: Punjab Mail, Ishq Via Bhatinda and Jab We Met. The final name was given after an intense poll, with Jab We Met emerging as the most voted name!
A movie addressing the topic of menstrual hygiene like never before, Pad Man required a special promotional strategy. While the film in itself told the story of the man who worked hard to make sanitary pads easily available to the underprivileged, the social media promotion increased awareness about the topic before it hit the screens. Using the #PadManChallenge, the makers of Pad Man worked to promote the fact menstruation is not a taboo and the only way you can stop the discrimination is by actually talking about the issue. The extremely popular social media challenge saw people talking about the Pad Man and about how periods are no longer a “bad” thing.
3. Happy New Year
Shah Rukh Khan has always worked hard to promote all the films he has been a part of. Either in the form of direct (on foot) promotions or digital promotions, King Khan really goes all out when working on his movies. With Happy New Year, he went the extra mile. With a month long tour for Happy New Year during the Diwali of 2014, the entire HNY team had a blast giving their fans live views of the performances on social media as well! This particular promotion format was one of the primary reasons for the massive success of the movie.
4. Lipstick Under My Burkha
Before Lipstick Under My Burkha hit the screens, the Censor Board had a huge problem with the script. One of the major reasons the Censor Board was against this movie was because of the all woman cast. Further, the topics addressed by the story were also controversial, making the board all the more uneasy. As a part of the promotional campaign, the Lipstick Under My Burkha team had an extremely intense campaign, addressing the different ways women and men are compared with each other on a regular basis. Ironically, this particular campaign was far more successful than the film!
One of the major reasons Ittefaq generated so much interest in the viewers is because the cast and the makers refused to give out ANY spoilers about the movie! From the lack of posters to the absence of promotions of any kind on any of the social media platforms, everyone who was a part of the movie kept the lid quite tightly shut on what to expect! Ironically, this strategy worked exactly the way it was expected to and people lined up to watch the film in massive numbers!
Movies, when promoted right, make one excited about what to expect. However, when you have too much going and not enough content, the marketing plans fall flat! Which films did not have the right kind of marketing plans, according to you? Comment and let us know!
PM Narendra Modi Trailer Released
After a long wait (and just short of the Lok Sabha elections,) the trailer of the biopic about PM Narendra Modi was released today. With Vivek Oberoi playing Narendra Modi, the trailer maps out the Prime Minister’s life from before his entrance into politics to being a Prime Minister. With subtle prosthetics and makeup done the right way, Oberoi has pulled off Modi’s character perfectly.
Opening to the days of Modi’s life as a tea seller at a railway station, the trailer moves forward to show how Modi ended up as one of the most important persons in India. With hard hitting slogans, the tri colour fluttering with pride and hints of anti Pakistani sentiments, this movie is a tribute to Modi. Watch the trailer here and now!
— Vivek Anand Oberoi (@vivekoberoi) March 20, 2019
Apart from giving us an insight into Modi’s life, the trailer also shows us what to expect from the different characters in the film. Furthermore, it also shows us Modi’s life as a child and about his self imposed exile from family and marriage life. From rescuing Muslims, to saving a burning Gujarat and to the victory of Modi’s party in 2014, this trailer shows Narendra Modi as not just a leader, but a man of action.
While some people argue, this movie is about furthering and promoting the Bharatiya Janata Party (BJP) before the Lok Sabha elections, others say it is a dedication to the Party’s leader. Also starring Boman Irani, Manoj Sinha, Zarina Wahab, Barkha Bisht, Darshan Rawal, Akshat R. Saluja, Anjan Shrivastav, Rajendra Gupta and Yatin Karyekar, this biopic is directed by Omung Kumar.
With most of the film shot in Gujarat, the biopic is co produced by Sandeep Ssingh, Suresh Oberoi and Anand Pandit. Initially scheduled to release on the 12th of April, the release date of PM Narendra Modi was changed. This movie is now slated to hit the screens on the 5th of April this year.
Kalank First Song Ghar More Pardesiya Out Now
After keeping us all waiting with bated breath for something other than just a teaser, the makers of Kalank have finally released a brand new song! Titled Ghar More Pardesiya, this new song doesn’t have a conventional pair as the lead but is instead, centered around Alia Bhatt’s and Madhuri Dixit’s characters.
Written by Amitabh Bhattacharya, the voice has been given by Shreya Ghoshal and Vaishali Mhade. The song opens to Alia Bhatt’s and Varun Dhawan’s characters entering a Ramleela performance. While on the one side of the stage, Laxman draws the epic Lakshman Rekha in front of Sita, Madhuri Dixit’s character is seen swinging on the other side. Listen to the song here.
GHAR MORE PARDESIYA 💃 https://t.co/Lerpmqz3sW#Kalank @duttsanjay #AdityaRoyKapur @Varun_dvn @sonakshisinha @MadhuriDixit @abhivarman @ipritamofficial @remodsouza @karanjohar @apoorvamehta18 @foxstarhindi @DharmaMovies @NGEMovies @ZeeMusicCompany #GharMorePardesiya
— Alia Bhatt (@aliaa08) March 18, 2019
What makes this song stand out is the way the attention to detail and the old school charm the song has. From the way the song was picturised, to the way Madhuri and Alia are dressed, the picturisation of this song has been perfectly done.
Days before the song was released, Alia teased everyone with tiny bits and pieces about how the shoot for the song went, “A song that gave me sleepless nights, days & months is coming very very soon.. I think you can safely say that I have never been SO nervous for anything in my life.. *screams frantically and hides under bed* You may have to send a search party to find me. Meanwhile watch this space for more.”
Directed by Abhishek Varman (known for other brilliant movies like 2 States,) this movie is the most awaited film of this year. Also starring Sonakshi Sinha, Sanjay Dutt and Aditya Roy Kapur in key roles, Kalank is all set to hit the screens on the 17th of April this year!
Bollywood Movies Which Inspired Hollywood Films
How many times have you heard of a Bollywood film inspired by either a Tollywood or a Hollywood film? More number of times than you can count, right? We agree. However, there are some movies which did so well in Bollywood, they inspired some really great Hollywood movies. Here is looking at Bollywood films which not only made a mark on the Indian audience, but on the rest of the world as well!
1. A Wednesday (A Common Man)
Perhaps one of the best movies Neeraj Pandey has made in his career, A Wednesday received so much praise, it was critically acclaimed internationally as well! So loved was it by the world of Hollywood, they thought just one film like this wasn’t enough. Sri Lankan film maker, Chandan Rutnam loved it so much, he officially remade it as A Common Man in the year 2013. With Ben Kingsley playing the role of Naseeruddin Shah, Rutnam recreated the movie with only slight tweaks in the script. A Common Man did so well, it bagged not one, but several titles, such as the Best Picture, Best Director and Best Actor awards at the Madrid International Film Festival.
2. Jab We Met (Leap Year)
When Jab We Met released in the year 2007, it quite literally redefined love and all the expectations people have from relationships. For years after, this movie became a gospel of sorts for when it came to love stories. This is why, when Leap Year was announced, it came as no surprise to people all over the world. Leap Year had Amy Adams and Matthew Goode in pivotal roles! While Jab We Met had everything you could want from a romantic, feel good Bollywood movie, Leap Year made you want to think about the choices you make. With an equally great premise, both the movies stay embedded in your memories because of their great storytelling.
3. Vicky Donor (Delivery Man)
When Vicky Donor released in India, it made quite a splash at the box office and with the critics because of its unique concept. While the Bollywood world and its audience really appreciated this concept, Hollywood loved it to no end as well. Taking inspiration from the story of Vicky Donor, Hollywood produced a brand new movie with the same concept, called Delivery Man! The only major difference between the two films was, while Vicky in Vicky Donor helps give birth to more than 500 children, the lead in Delivery Man helps give birth to around 100 kids!
4. Darr (Fear)
Remember the Yash Chopra directorial, Darr? The psychological thriller starred Shah Rukh Khan, Juhi Chawla and Sunil Dutt in the lead roles. It did so well, it received appreciation from fans and critics alike. Still remembered as one of the most iconic characters played by Shah Rukh Khan, Darr was the inspiration for the Hollywood thriller, Fear. From the characters, to the story line and to the direction style, Fear was quite literally copied from Darr. When Fear released, the movie did so amazingly well, it was one of the biggest hits of 1996.
5. Sangam (Pearl Harbour)
Directed by Raj Kapoor and starring Vyjayanthimala, Raj Kapoor and Rajendra Kumar in the lead roles, Sangam was a sensational success when it hit the screens. A love triangle set during a war, this movie was not just famous for being an iconic one, but for Raj Kapoor’s character as well. Kapoor’s character in Sangam is deemed as the best one ever played by him! So well done was this film, it became loved across the borders as well. It inspired the 2001 super hit Hollywood film, Pearl Harbour. With the script and everything else being the same, the only thing which was perhaps drastically different was the fact, Pearl Harbour was set against the backdrop of the Pearl Harbour attack!
When you see your favourite Bollywood films acting as inspiration for Hollywood movies, you know things are right in the world! If you think we missed out on any other Hollywood movies inspired by Bollywood movies, comment and let us know!
Photograph Review And First Day Box Office Expectations
Director: Ritesh Batra
Cast: Nawazuddin Siddiqui, Sanya Malhotra
Rafiq (Nawazuddin Siddiqui) is a street photographer who walks the streets of Mumbai trying to create special memories through polaroids. Into his frame walks Miloni (a CA, played by Sanya Malhotra.) However, while Rafi seems to think Miloni should definitely get a picture clicked, the latter is reluctant. Miloni finally succumbs to Rafi’s charms and persuasion skills and gets a picture clicked. The moment Rafi takes the picture, a conversation strikes up between Miloni and Rafi. The rest of the movie maps out to a family meeting on pretense and a slow romance in the works! With Miloni pretending to be Rafi’s fiancé Noor, the movie shows how the leads start getting closer even though they are playing a facade.
Despite being part of a world which is constantly obsessed with social media and staying connected, Ritesh Batra has created a setting similar to old school romance. As always, Ritesh Batra has breathed magic into every scene. Something as simple as a photograph (not a selfie, mind you,) is so powerful, it draws two strangers together. Who would have thought?
Photograph works for one basic reason. It pulls at the nostalgia strings of your heart! Miloni and Rafi realise they really do have a lot of things in common and these similar tastes and similar dislikes form the basis of a beautiful friendship between them, with hints of something more in the offing.
Like always, Nawazuddin’s acting skills are par excellence. With every line delivered perfectly and a perfect characterization of Rafiq, Nawazuddin delivers his dialogues with skills only a seasoned actor has. On her part, Sanya Malhotra also plays the role of Miloni really well. While in the beginning, she plays a reserved and slightly aloof character, Sanya seems to grow in a manner which shows her acceptance of the character she’s playing.
With some lines of resemblance drawn from Basu Chatterjee’s Chhoti Si Baat, Ritesh Batra has made quite a masterpiece with Photograph. All in all, with the cinematography and music adding a really fine feeling to the entire movie, this Ritesh Batra directorial is a delight. Watch it for the subtle nuances and the simplicity of the entire tale!
Photograph – Reasons To Watch
Photograph, a Ritesh Batra directorial starring Nawazuddin Siddiqui and Sanya Malhotra, is all set to hit the screens tomorrow. Before it does, here is taking a look at why you should absolutely watch this beautiful love story!
1. The story
What happens when people from different backgrounds are drawn together in weird circumstances? When you watch the trailer of Photograph, you are given a brief insight into what to expect from the film. Rafi (played by Nawazuddin Siddiqui,) is a photographer who takes pictures outside the Gateway of India, where he meets Miloni (played by Sanya Malhotra.) A picture draws the two of them into a conversation and from there on, you are drawn into the beautiful dynamic shared by the two. Clearly, there is more to the movie than what is shown in the trailer. If not for another reason, finding out what the entire story is should be reason enough to watch the movie tomorrow!
2. The cast
To say that Nawazuddin Siddiqui is a brilliant actor would be an understatement. Despite being a new entrant, he quickly rose to prove he was not to be taken lightly. Every movie or show of which he has been a part, from Gangs of Wasseypur, to Sacred Games and to Manto, he gives the audience a certain kind of thrill. When you watch someone as truly talented as him perform, you know you are in for a treat. Sanya Malhotra, in her own light, is quite a gem. Despite being a newbie to the world of acting and Bollywood, she is still making her own mark. With a host of really successful movies to her name, Dangal and Badhaai Ho, Sanya Malhotra has definitely proved she is an actress for whom one should keep an eye out! Talk about a double bonanza!
3. Ritesh Batra
Known for making amazing movies like The Lunchbox, starring Nimrat Kaur and Irrfan Khan, Ritesh Batra has quickly made it to the list of the most critically acclaimed directors in India. With an eye for detail and a talent for bringing out the best in everyone, Ritesh Batra has made sure he works his charm even with Photograph. In The Lunchbox, Batra showed every minute aspect of the film without overdoing the drama and being extremely subtle about the situation. This is why, even with Photograph, one can expect a truly well done film.
With every aspect being thought of and laid out in a very endearing manner, Photograph promises to be an extremely intense watch. Let us know what your views about the film are in the comments below!
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