The Padmavat(i) effect seems to be creating a negative impact on the movies releasing around the same time. While a lot of people are showering love and affection on this Sanjay Leela Bhansali movie, movies releasing around this time are being affected.
After Neeraj Pandey’s Aiyaary shifted from 25 January (the new release date for Padmaavat) to 9 February, Anushka Sharma and Prernaa Arora, the producers of the supernatural thriller, Pari. have shifted the release date of this movie from February to 2 March, 2018!
Speaking on the shift Prernaa Arora said, “We’ve absolutely no ego problems in accommodating other films’ releases even if it means we’ve to move our release, its fine. Success or failure doesn’t depend on when you release, but the quality of your product. Due to the repeated postponements in the Padmaavat release there’s a bottleneck of releases. If Aiyaary has shifted from January 25 to February 9 and there is Luv Ranjan’s Sonu Ke Titu Ki Sweety already scheduled for February 9, we’ve no problems in moving ahead. The Holi week is a fabulous time to release a good film. And Anushkha and I believe we’ve a very special film in Pari. It will be her first release after marriage and therefore doubly special. We don’t want to spoil it by releasing alongside a tumble of releases.”
Clearly Padmavat(i) is having a major snowball effect on the movies releasing near and on the same day that it is supposed to! One only wonders about what other movies have shifted their release day because of this movie. So stay tuned for more news as and when we get it.