Bollywood’s Action Hero Akshay Kumar said that producers from the South film industry do not spend much on movie promotions. He said that South producers hardly spend more than 2 crores on the film promotions.
When questioned about Baahubali 2: The Conclusion, becoming the highest grosser of 2017, Akshay said “South industry is very systematic, they believe in the content rather than movie promotions. They hardly participate in reality shows or press meets.”
Akshay Kumar is currently busy shooting for his Debut in South Industry. Akshay is playing the antagonist role in Rajinikanth’s 2.0 which is directed by Shankar.